Meeting attendees at the 74th Annual Meeting in Washington, D.C., are encouraged to finish their weekend on a high note. A rock wall climbing event will take place in Hall D of the Walter E. Washington Convention Center on Sunday during the meeting. It’s also your opportunity to join the AAD in telling skin cancer to take a hike! The wall, and the rock climbing event/competition, which is open to all, will help raise awareness and funds for AAD’s Skin Cancer, Take a Hike!™
Where does the money raised go?
The American Academy of Dermatology’s SPOT Skin Cancer™ campaign, which will:
- Expand free, nationwide SPOTme® skin cancer screenings
- Build more shaded, sun-safe outdoor areas
- Provide free skin cancer prevention and detection educational resources
About Skin Cancer, Take a Hike!™
Skin Cancer, Take a Hike!™ — the AAD’s signature fundraising event for SPOT Skin Cancer™ — will support shade structures in communities, continued skin cancer screenings to catch skin cancer at its earliest, most treatable stage, and education to the public to teach prevention tips and early detection of skin cancer.
In 2014, AAD member Ellen Marmur, MD, created the first Skin Cancer, Take a Hike!™ event, leading a team of friends and colleagues to climb Mt. Kilimanjaro. Her vision and their team efforts brought significant media attention to skin cancer prevention and detection, and raised $150,000 to support the Academy’s SPOT Skin Cancer™ initiative. Since this time, several regional hikes throughout the U.S. have taken place.
Please stop by the rock wall at noon Sunday, March 6, in Hall D to find out more. It’s for a good cause. All in all, it’s not just another derm on the wall.
To learn more, visit www.aad.org/SCTAH or call 847-240-1744.